Global travel and tourism industry

Direct and total contribution of travel and tourism to the global economy from 2006 to 2017 (in trillion U.S. dollars)

This statistic shows the direct and total economic impact of travel and tourism on the global economy from 2006 to 2017. The direct economic contribution of travel and tourism amounted to approximately 2.57 trillion U.S. dollars in 2017. A highly valuable industry to the global economy, travel and tourism’s contribution has stedily increased for over a decade. North America makes the largest contribution in this area, closely followed by the European Union and North East Asia. Due to their less developed tourism industries, regions such as North and Sub Saharan Africa make a much smaller impact. However, according to the World Travel and Tourism Council (WTTC), some of the fastest-emerging tourism destinations can be found in Africa, including Namibia, Zambia and Angola. This is perhaps due to the realization of the benefits travel and tourism can provide for a country’s economy, or maybe because of the growing popularity of less-traveled destinations among global tourists. This is not to say travelers are not still visiting well-established tourism destinations in their millions – the number of overseas visitors to the United States, for example, is still increasing each year and is expected to exceed 40 million by 2018. © Statista 2019

Do you know the 5 A’s of tourism?

The tourism industry as a whole survives because of various tourism products and services. Tourism industry is flexible. The products of tourism cannot be easily standardized as they are created for the customers of varied interests and demands. That’s making the marketing strategy of companies very difficult but the tourism products very strong. As the tourism products are mainly the tourists’ experience, they can be stored only in the tourists’ memories. Yet , souvenir products can keep some parts of the memories in them!

Shaping the value offerings for tourism we need to consider -apart from the marketing strategy- the 5 A’s of tourism:

 These are:

  1. Attraction: It includes all those factors which attract a tourist. It could be a place, nature, lakes, beach, monuments etc.
  2. Accessibility: It is how to access or reach to that place of attraction. Ways to reach.
  3. Accomodation: Place to stay or accomodate while travelling for rest or overnight stays.
  4. Amenities: All the other services which we require while travelling for good and comfortable living while travel such as food, drinking water, sanitary, etc.
  5. Activities: It includes activities which a place or attraction holds such as nature walks, history & architecture, boating, views, health, etc.

All the above are major components that are taken into account in setting the branding strategy for the services and products of tourism.